Arjan de Ruijter de Wildt

Global Growth Marketing & Strategy

I create brands people love, messages that convert, and experiences that make you want to come back. Designing global marketing strategies based on consumer insights, market demand and efficient execution.

Brand & Ad Creative Strategy

Resonance, trust and storytelling are key. I develop compelling brand narratives and ad creative strategies that appeal to the target audiences and differentiate the brand in a crowded market. The approach ensures creative execution is not only inspiring but is directly tied to performance metrics and business goals, creating a powerful link between brand love and business growth.

Strategic Funnel Development

Converting a consumer takes multiple touchpoints. I design advanced trigger and trait based multi step marketing funnels. Mixing compelling storytelling native to the channel, backed by data and research. I create seamless customer journeys that lead to action.

Channel Diversification & Optimization

In a scattered media landscape my approach is to find customers where they are. Going beyond the usual channels, with a smart mix of established and new platforms. Constantly optimising to build a reliable and scalable engine for growth.

Data & Tech Driven Roadmaps

Data and tech are key for successful scaling. I develop and implement data and tech driven strategic roadmaps that align marketing initiatives with business objectives. This includes defining key performance indicators (KPIs), establishing robust budget cycles, and creating frameworks for continuous improvement.

Marketing Technology & AI Innovation

I am passionate about the power of technology and AI to revolutionize marketing, from strategic insights to creative execution. With a hands-on approach to implementing and scaling marketing technology, building new creative capabilities, and fostering a culture of innovation.

AI-Powered Insights & Execution

Leveraging artificial intelligence and machine learning I move beyond traditional capabilities. From personalizing customer experiences and informing creative strategy to analysing performance and recommending improvements. I use AI to unlock deeper insights and drive smarter execution.

AI-Enhanced Creative Capabilities

Driven by tech I build and scale creative and campaign management capabilities. Integrating data, AI and orchestration into the creative workflow. This enables teams to leverage generative AI, produce high-performing ad creatives more efficiently, and test creative variations at a scale previously impossible.

Martech Stack & Automation

With a deep understanding of the marketing technology landscape I design and implement integrated marketing technology stacks that automate processes, deliver quality customer and performance data, and allow for advanced customer journey creation and orchestration.

UX/UI Design & Optimization

A seamless user experience is critical for growth. I build user led component based design systems that can be tailored to multiple brands. Using data and experimentation I create intuitive, frictionless high-converting digital experiences that are consistent across all touchpoints.

Leadership & Team Management

I am a facilitative leader with a passion for building and mentoring high-performing international teams. And believe in creating an environment where creative and analytical talent can thrive together, fostering a culture of collaboration, ownership, and continuous learning.

Global Team Leadership

A diverse team with a positive culture produces the best results. I have a proven ability to successfully build and manage diverse, international teams of marketing, creative, data and tech experts. I provide clear strategic direction and empower my team members to take ownership of their work and share learnings, driving both individual and collective success.

Coaching & Development

Succes is not only about the end product, it is about the right balance between, skills, knowledge and motivation. I am committed to the growth of my team members with a focus on both hard and soft skills. Through regular coaching, knowledge sessions, and skill-building initiatives, I help my team to stay at the forefront of the rapidly evolving marketing landscape.

Fostering a Data-Driven Culture

I celebrate a data-first mindset throughout the organization. By making data accessible, understandable, and actionable. I empower all teams, including creative, to make decisions backed by data and insights promoting a culture of continuous experimentation and improvement.

Experimentation & Insights

At the core of my approach is a continuous focus on experimentation and data-driven decision-making. The key to sustainable growth lies in a continuous cycle of research, ideation, testing, learning, and iterating on both strategy and creative.

Experimentation Frameworks

Growth can only be achieved trough controlled failure and iterative improvements. I have designed and implemented robust experimentation frameworks that enable rapid testing and learning across all marketing channels and creative concepts. This includes ideation, prioritisation, A/B testing, multivariate testing, thorough results analysis, and shared learnings.

From Data to Actionable Insights

Quality data is only useful when turned into insights that inform action. I am an expert in translating complex data into clear, actionable insights. I love telling stories with data, making it accessible and relevant to stakeholders at all levels of the organization to inform both strategic pivots and executional briefs.

Advanced Analytics & Modeling

Plain data reporting is informative, but uncovering hidden insights and being able to turn that into prediction and segmentation makes data powerful. My experience with data science and machine learning allows me to go beyond descriptive analytics. I have been involved in projects ranging from predictive modeling to customer segmentation, using advanced analytics to uncover hidden opportunities for growth.

Driving growth through AI enhanced marketing and technology